Setting clear business objectives contributes significantly to the creation (or redesign) of a corporate website. For example, redesigning an existing website may aim to reduce bounce rate, increase traffic to a specific service page, or generate more leads. Similarly, when launching a new website, these objectives can be defined from the start.

A SWOT analysis captures the strategic planning of a business both internally and externally. At the same time, it can serve as a crucial tool in identifying the company’s Unique Selling Points (USPs).

Recording and analyzing competitors in terms of their websites and social media presence is one of the most important steps in website development. A business can identify the weaknesses of its competitors and turn them into strengths for its own advantage. Moreover, tools like Ahrefs can provide valuable insights for developing or redesigning a website.

Understanding the needs of visitors and potential customers is essential. Mapping and analyzing the target audience that will visit the website in the future provides valuable data for web design and usability improvements.

A well-structured site map guides visitors to quickly find the information they need while also understanding the competitive advantages of the business.

Content creation (writing, images, video) is key—there’s no debate! High-quality and original content plays a major role in improving metrics such as Average Session Duration, Pages per Session, and organic traffic growth.

The CMS must be user-friendly, modern, and scalable to keep up with the latest industry advancements.