A/B testing is a method of comparing two versions of an ad, landing page, or email to determine which performs better. It helps optimize campaigns by identifying the most effective approach, ultimately saving advertising budget.

Digital marketing is one of the most effective ways for businesses to reach their audience, utilizing techniques such as SEO (Search Engine Optimization), paid ads (PPC), content marketing, and social media engagement.

Digital marketing allows for precise audience targeting and real-time performance measurement, enabling businesses to adjust their strategies quickly and efficiently for better results and higher ROI. In an ever-evolving digital landscape, digital marketing is essential for staying competitive and achieving business success.

Remarketing is a strategy that targets users who have previously visited a website or interacted with a brand, re-engaging them with ads as they browse the internet. This increases the likelihood of converting them into customers.

Data analysis should be conducted regularly, at least weekly, to ensure that campaigns are performing as expected and to make necessary adjustments.

The digital marketing funnel describes the stages a potential customer goes through from first discovering a business to becoming a loyal customer.

1. Awareness

At this stage, the goal is to introduce the brand to the audience. SEO, blog content, social media, and paid ads are used to increase website traffic.

2. Interest

Once the audience becomes familiar with the brand, the next step is to engage them. Providing valuable content that addresses their needs and presents available solutions is crucial.

3. Consideration

During the consideration stage, potential customers compare products or services. Detailed descriptions and comprehensive information help guide their decision-making.

4. Conversion

This is the stage where potential customers turn into actual customers. Strong calls-to-action (CTAs), special offers, and a seamless checkout process encourage conversions.

5. Loyalty

After the purchase, the goal is to retain customers and turn them into repeat buyers. Excellent customer service, personalized email campaigns, and loyalty programs help build long-term relationships.

6. Advocacy

At the final stage, satisfied customers become brand ambassadors, recommending the business to others.

The cost of a digital marketing campaign varies depending on objectives, the platforms used, and the campaign’s scope. Budgets can range from a few hundred euros for small campaigns to thousands for comprehensive strategies.

KPIs are specific performance metrics used to measure the success of digital marketing campaigns. They include metrics such as clicks, conversion rate, website traffic, and social media engagement.