Every Pet is Unique
Royal Canin
More Services about this client:
Royal Canin aims to leverage social media as a strategic tool for education, information, and relationship-building with pet owners, veterinarians, and industry professionals. The goal is to cultivate a dynamic community where the audience can discover valuable insights, engage with the brand, and receive personalized guidance on pet care.
Additionally, through the custom platform www.firststep.gr, Royal Canin seeks to establish a direct connection with consumers, veterinarians, and breeders, strengthening engagement and trust.
FirstStep.gr is a key innovation in Royal Canin’s digital strategy, acting not only as an educational platform but also as a powerful customer acquisition tool (recruiter) for the brand. By combining education and rewards, the platform builds trust and long-term engagement with new pet owners, ultimately converting them into loyal Royal Canin consumers.
For Royal Canin, we developed a targeted social media strategy focused on education, engagement, and strengthening audience relationships. Our goal was to create a dynamic digital ecosystem where pet owners, veterinarians, and industry professionals could access valuable insights, interact with the brand, and explore personalized nutrition solutions. Key Communication Pillars:
✔ Scientific Education & Credibility
✔ Dynamic Engagement & Community Building
✔ Visual Storytelling & Brand Consistency
Our social media strategy delivered impactful results:
📈 Higher engagement rates & increased interaction with the community.
📈 Stronger brand awareness & enhanced trust among pet owners.
📈 Improved customer retention, fostering long-term relationships with pet parents.
📈 More effective new customer acquisition through FirstStep.gr and strategic promotional offers.
Royal Canin is more than just a brand—it’s a science-backed pet care community, and our social media strategy reinforces this connection every day, with every post, with every interaction.
