A few words about the Brand
Medica Feet is a leading company in the field of orthotics and baldopedometry. It offers modern systems for the assessment and manufacture of customized anatomic soles, with the highest standards.
Target
Implementation of a 360 ° digital marketing plan to enhance brand awareness and raise solegraphic appointments as well as podometric center services.
The strategy we followed
The challenge was great, as the brand did not have an active online presence at the promotion level.
We’ve made ongoing campaigns on Facebook & Google to get new fans. Then, remarketing, enhanced engagement between brand and customer.
After acquiring leads, we performed personalized content actions based on quality segmentation.
In the context of improving organic brand search, Performance was one-way. By using native articles and special Seo tools, the website has been able to capture the first page of Google’s organic results in several keywords (e.g., pain in foot paw, free Baropodometric Platforms, Baropodometric)
Results
During the first six months of our cooperation we noted the following:
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- Increase appointment for webcast via webpages
- Increase traffic to the website
- Increase organic search
Search Engine Optimization (SEO) – latest update 23/01/2018:
| Key words | Monthly Searches | Result Page |
|---|---|---|
| Treadgraphic | 1.500 | 1η page |
| Metatarsal | 1.200 | 1η page |
| Flatfootedness | 1.300 | 1η page |
| Pain in the tread | 600 | 1η page |
