The construction of the e-shop & the approach that you will follow in its design requires first and foremost excellent knowledge of your market. By choosing the right design for your e-shop, you do not just get the impression. Offer added value to your products while significantly increasing your sales.
At Flip New Media we know well how to build the most successful e-shop.
That’s why we recommend the first 5 tips for making the e-shop on the right bases:
1. Focus on your market & its audience
Each market is separate. If you are starting your online business, the first step is to choose the market you are targeting. Dedicate to this market, familiarize yourself with its merchandise, get to know your audience and understand its consumer habits. Use your market research results in e-shop construction.
For example, you can use the keywords your audience uses to improve the piece of SEO.
2. One photograph, a thousand information
The photo of each product is its showcase. Professional photography is a key step in making e-shop. No consumer is satisfied with the average images.
A high-quality, elegant photo enhances consumer confidence and upgrades our e-shop status. At the same time, it delivers professionalism while vertically increasing the chances of conversions.
However, to make your e-shop stand out, you need to take another step. Show your customers your products in use and push them into their everyday life.
3. The importance of minimal in e-shop construction
An e-shop usually has plenty of content with products, photos and texts.
This means that the user is burdened with a lot of new information he / she has to manage within a limited time. Let your visitor focus on the products, removing unnecessary data and information. Do not burden your page with flashy design and unnecessary graphics.
Choose a minimal design with background in neutral color, preferably white. Let the products steal the impressions, framing them with the appropriate design.
4. Catigorize your Products
Take time to create a handy and shortcut menu that clearly captures your different product categories. Above all, the user searches for a quick and smooth navigation within the site. Help them find the products they are looking for through a precise categorization.
For example, if your website is dealing with technology products, please sort your categories according to their type. A potencial categorization is as follows:
- Computers
- Cell phones
- TV
- Photo & Video
- Audio
- Gaming & Entertainment
Please further categorize your categories to more. Do not forget to place filters that will sort your products by brand, date of arrival or alphabetically.
Extra tip: Create the menu and generally your e-shop so that it is understood even by the least intelligent user. A good e-shop must have a product categorization that is understandable to everyone.
5. «Where is the bar?»
Did you find yourself looking for a product on e-shop and not finding it? When users do not find the product, they are looking for in the categories, they usually resort to the search bar. Unfortunately, even some of the best sites do not have such a bar in the visitor’s field of view. That’s why it’s important to offer the ability to easily search your e-shop, making it more user friendly.
In any case, the successful e-shop construction leads your potential customer to purchase. If our 5 first e-shop tips seem useful and understandable, then read the next 5.
Nikos Asvestas, Managing Director – Flip New Media
