CLIENT LEARN INN
INDUSTRY Εκπαίδευση
$SERVICE Strategy, SoMe & Concept Creation
LearnINN’s mission is to provide everyone with opportunities for accredited education and training, offering the prestige of the National and Kapodistrian University of Athens (EKPA) while fostering personal and professional growth.

More Services about this client:

automations, premium display ads
Brief/Client's Goals

The new communication strategy aims to increase brand awareness, registrations, and participation in LearnINN’s educational programs by showcasing their value and competitive advantages in the market. The key objectives include informing the public about available programs, strengthening trust in the institution & boosting enrollment rates

Aien Aristeuein" = Always Be Your Best

The well-known Homeric phrase encapsulates the concept of excellence, the human desire to stand out, progress, and never stop evolving. This fundamental ideal defines LearnINN EKPA’s vision and served as our creative inspiration.

mobile view
vector
Our approach

Our tagline leverages the ancient Greek infinitive ending “-ein” and cleverly integrates it with the “INN” in the brand name, forming a wordplay that enhances brand identity. This tagline functions as a call-to-action, encouraging individuals to invest in their personal development with the ultimate goal of excellence. The short and impactful wording enhances brand recall, while the wordplay makes the campaign catchy and memorable. Each sub-campaign utilizes different infinitive-based hashtags, perfectly aligning with LearnINN’s main educational programs and reinforcing the campaign’s message of continuous learning and self-improvement.