The launch of the new Bauerfeind eCommerce platform had a significant impact on key performance metrics, improving user experience and increasing sales. With optimized architecture and enhanced UI/UX, the e-shop achieved remarkable improvements across critical KPIs.
+50% increase in average session duration
The revamped navigation structure and rich content kept users engaged longer, increasing their interaction with the products.
+42% increase in pages per session
The optimized product categories, advanced search filters, and improved content structure led to higher user engagement across multiple pages per visit.
-37% reduction in bounce rate
With an enhanced design and mobile-first approach, the e-shop retained users, reducing quick exits and improving overall browsing experience.
+40% increase in conversion rate
The strategic placement of call-to-action elements, streamlined checkout process, and better product categorization contributed to a significant boost in online orders.
+55% improvement in page loading speed
Through technical optimizations, the website loads significantly faster, reducing wait times and enhancing user experience, particularly on mobile devices.
Bauerfeind has a powerful, intuitive, and results-driven eCommerce platform, offering consumers a seamless shopping experience while strengthening the brand’s digital presence and sales performance.